Bestow – "Mom Shaming"

What if EVERYONE knew you didn’t have life insurance? Would you be guilted and shamed by your friends and loved ones? Yeah, maybe? We created films showing what happens when you’re shamed by your mom friends, your always-better-than-you brother, and your own kid who’s selling your trash to strangers on the internet to save up in case of emergency. We also shot a library of stills for social, print, and out-of-home use to introduce new Bestow in their very first creative campaign.

Director: Andrew Jasperson | Imperial Woodpecker

Editor: Frank Effron | Cut + Run

Finish: TBD Post

Photography: Justin Bettman

Life Insurance Startup Bestow's Funny Ads Play the Shame Game - Muse by Clio

Startup Bestow Debuts First Brand Campaign as the Pandemic Heats Up Life Insurance Marketing - AdAge

Bestow’s First Brand Campaign Asks “What If Everyone Knew You Didn’t Have Life Insurance?" - LBBOnline