What’s old is new, and what’s timeless is forever. Because good drinks and good times are always in style. Because classic is always current. An American icon - The 7&7.
We remastered real classic Seagram’s print ads from the 70’s with moments from today and released them back into the world in digital and print. We captured these great moments in stills and on film - both on 35mm and Super 8.
We created over 100 final assets over two days in Nashville, TN. The work had extremely successful results which led to Diageo using this shoot as a best in class example of creative-meets-value and production execution.
Photographer/Director: Matthew Reamer
Production: Kindly Productions